Protection Sales Strategy

I'm looking to improve our protection conversion rates with mortgage clients. Currently sitting at about 25% conversion, but I know there's room for improvement.

Specific areas I'm interested in:

• When do you introduce protection in the mortgage journey?
• What presentation methods are most effective?
• How do you handle common objections?
• Any specific tools or calculators you find helpful?

Would love to hear what's working for others in the current market.